Budweiser Taps Social-Planning Startup Wendr for $25,000 Partnership at Ad Age Digital
Budweiser Taps Social-Planning Startup Wendr for $25,000 Partnership at Ad Age Digital
When you're pitching a big brand, a good idea is a requirement. But energy, charisma and a little swag don't hurt. Sam Zises, CEO of the social-planning startup Wendr, proved that this afternoon at the Ad Age Digital Conference when A-B InBev -- maker of more than 200 beers, including Budweiser -- chose his company out of a competitor set of six to team up with the giant on a partnership worth up to $25,000.